Brand Identity.
CREATIVE DIRECTION,
social media templates.
brand identity.
CREATIVE DIRECTION.
WEB DESIGN.
copywriting.
When Juliana came to me, she had a strong vision for her coffee cart - a cozy, community-driven concept with heart - but no clear roadmap for how to bring it to life. As a brand new business owner, she was navigating a sea of decisions and to-dos, unsure of what to prioritize or how to set up the pieces behind the scenes.
Wilmington, North Carolina
Mobile Coffee Cart
Juliana now has a brand that feels like her, a solid foundation to grow from, and the confidence to show up fully as the face of her business. From day one, The Green Bean was built to connect and show up authentically and that’s exactly what it’s going to do.
We worked together to shape her brand from the ground up.
A brand identity that felt warm, intentional, and unmistakably hers. From visuals to strategy to digital foundations, I helped her turn the overwhelm into clarity so she could finally focus on doing what she set out to do: build something meaningful and connect with her future customers.
As a brand new business owner, I had no idea how many teeny tiny details were involved in the set up. I simply would not have survived the startup phase if it weren’t for Lee’s expertise in these areas and my business would not have gotten the start it needed without her perfecting the behind-the-scenes details for me. In addition to creating a brand identity that nailed every single part of the vision I had in my head for my business, she was kind and patient with every one of my questions, requests, and ideas. She made it possible for me to focus on the parts of my business that I love and feel confident in. Lee is an invaluable addition to your small business needs and you’ll thank yourself later for using her.
visit their website
"She made it possible for me to focus on the parts of my business that I love and feel confident in."
Juliana Stanfield
When Syakirin reached out, she was building a beauty marketplace for women in the Maldives but all she had was a basic Canva logo and a single shade of royal blue. Her vision was clear: she wanted a brand that felt vibrant, inclusive, and reflective of the women it was made for. But bringing that vision to life is where I came in.
the Maldives
Skincare Marketplace
Together, we created a brand that celebrates beauty, confidence, and community - without losing sight of the local roots that make Mohavan so special.
We tossed out the outdated colors and one-note branding and got to work crafting something that felt joyful, bold, and rooted in her local community. She gave me full creative freedom, which made this one of the most fun projects I’ve ever worked on.
Mohavan now has a bold, joyful brand that feels right at home in the Maldives and actually speaks to the women it’s meant to serve. Their brand finally reflects its purpose and while the business has only just begun, Syakirin now has the clarity and confidence to show up, stand out, and grow something meaningful.
The foundation's been built now Mohavan gets to keep growing.
Lee worked on our brand book for over a month and the end result was 60+ variations of our logo in 4 different format each. This is on top of brand patterns, elements, mock-ups etc. What she delivers is definitely worth the money paid. Lee also understood the brief very well and was accommodating when it comes to revisions.
"What she delivers is definitely worth the money paid."
Syakirin Rosik
When CultureRoad came to me, they were doing powerful work but didn’t have the visuals to match it. No visual brand, no real website just a logo that had been holding on for years. They were ready to show up in a bigger way and needed a full rebrand that could carry their message and feel like them.
miami, florida
Training Collective
Their new look is confident, energetic, and full of personality, but still clear and grounded in the work they do.
We started with strategy, built out a bold new identity, and brought it to life across every touchpoint, from social to web. We defined their voice, tone, color story, and built visual assets that could flex across their products, events, and digital spaces.
The challenge was balancing vibrant personality with polished professionalism and making sure it all stayed true to their mission. This brand had to work across different audiences, from small teams to global organizations, and still feel cohesive.
visit their website
This project stretched my creativity in the best way. It was bold, high-energy, and unlike anything else I’ve done, and that’s what made it so fun. And the feedback has been incredible. From day one of launch, they received recognition for how clear, vibrant, and memorable their new brand was.
We created a brand that not only looks great, but feels deeply aligned with the impact they’re here to make.
Lee is such an amazing person to work with. She does such a good job of asking the right questions to truly understand what your vision is and making that come to life. The entire process from start to finish was so well organized!
"She hit this one out of the park"
Ali Perkins
