Mindset

Running a business in a vacation town is not the same as running one in a big city or serving only locals. When your primary clientele are tourists, things get trickier. You’re not just trying to reach them once they land in your town, you’re trying to get in front of them before they even […]

Are you secretly afraid your business still looks like a side hustle? When you started your business, DIY branding made sense—you needed something quick, affordable, and good enough to get going. Fast-forward, and now you’ve outgrown the “side-hustle” era but your brand still looks stuck there. The truth is that branding isn’t just about looking […]

Today, I want to share a major lesson that I’ve learned on my business journey. And believe me, it’s a lesson that hit me like a ton of bricks and completely changed the game for me. So grab a coffee (or something stronger if that’s your style) and let me spill the tea. Let me […]