At Naturallee Creative, branding isn’t just about looking good it’s about making an impression. Your brand should welcome visitors, spark trust, and make them feel like they’ve found the right place.
I’m Lee, the designer behind NLC. I help women craft brands that feel just as dynamic and unique as they are. Born and raised in St. Croix, I have a soft spot for local businesses in tourist towns and I know how powerful it is when a brand feels like your home. I specialize in branding services for small businesses that capture the vibrant essence of your location, helping you attract and connect with visitors. Whether you’re running a boutique shop, an experience-driven business, or a visionary service, your brand should do the talking before they even land on shore.
Develop a user-friendly website that makes it easy for visitors to find, book, and buy your offerings. So visitors turn into customers without hesitation.
Get clear on what makes your brand magnetic and know how to connect deeply with your audience so showing up feels natural, engaging, and effortless.
Create a visual identity that feels like you, reflects your brand's personality, and makes visitors feel at home before they even step through the door.
My branding services are built to feel simple, supportive, and true to you. No fluff, no guesswork. Get clear on who you are, bring your brand to life, and launch with confidence.
We start with an intentional, heart-centered look at you, your business, and what makes you magnetic. This part is all about pulling out your story, values, and personality — the stuff that makes your brand unforgettable to the right people.
Once we’ve got the full picture, I craft a brand identity that captures your essence with bold visuals, cohesive strategy, and thoughtful design that feels like you and speaks directly to your ideal clients or customers.
You’ll receive a full Brand Guide with everything you need to use your new identity with confidence. Whether you’re updating your website, creating merch, or posting on socials — you’ll know exactly how to show up, every time.
While I specialize in working with female founders in vacation towns and experience-based industries, I’ve worked with all kinds of small businesses. If you’re passionate about what you do and want branding that feels aligned and elevated, you’re probably a good fit.
Absolutely. Payment plans vary depending on your project, timeline, and total cost. I know branding can be a big investment, especially for smaller businesses, and I never want this process to feel out of reach. We’ll find a plan that works for both of us. Just ask!
Most projects wrap in 3–5 weeks, but since everything is custom to your unique branding needs, the timeline can vary. I do my best to keep things simple, collaborative, and intentionally paced. Your brand deserves time and attention, I want you to feel supported every step of the way.
You’ve worked hard to build this brand and it still feels off, like something’s not clicking. You know deep down you need a professional to step in, but you’re not totally sure why...