read My story

Designing brands with a little personality

(and a lot of heart)

(and a lot of heart)

Beach Bum turned Brand Designer

So why Naturallee Creative?

TBH, it’s more than a name - it’s a philosophy.

At Naturallee Creative, my goal is to create space for you to thrive. Whether that’s in your business, your passions, or your zone of genius, I’m here to help you make things flow.

The name stems from my nickname, “Lee,” but it also embodies how I want you to feel while working with me - naturallee confident, inspired, and creative. By taking the weight of your branding and website design off your shoulders, I free you to focus on what you’re naturallee passionate about.

Plus, let’s face it: today’s audience craves connection and personality. They want brands that feel real, human, and fun. That’s why I create designs that authentically reflect you. Because that’s what truly stands out.

Creativity Fueled by Personality

It all starts with understanding you - your quirks, passions, values, and what makes you unique. From there, I bring your story to life through visuals that don’t just reflect your personality but set your business up to thrive.

Creativity isn’t just about making something look good - it’s about making it feel right. I’ve seen how aligning a brand with the personality behind it can transform a business from just a logo into a full experience.

transform my business
check out the packages

Hey, it’s me, Lee

My journey to building personality-packed brands started when I leaned into my own story. Showing up authentically changed everything. Now, I help solopreneurs and small business owners (like you) create brands that feel effortless and undeniably theirs, kinda like slipping into your favorite flip-flops.

This lifestyle allows me slow mornings with my partner, cuddles my cat while I work, and to sip iced lattes whenever I want. This balance and freedom inspires me to design businesses that reflect your personality and make your work feel just as fulfilling.

Self Care Tools

fun facts about me

Exercise, EFT tapping, Journal, & Time Outside

Personality Type

Enneagram 9

Fav Hobbies

Gardening, Boating, Watersports, & Baking

Guilty Pleasure

Binging 90 Day Fiance or playing Stardew Valley

Coffee Order

Iced Vanilla Oatmilk Latte with Extra Ice

Burger Fixings

Cooked medium with goat cheese and jam

Meet the barefoot, iced latte fiend behind the Screen

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I pursued interior landscape design full-time, moving into a technician and junior designer role. While I was waiting for a promised promotion to head designer, I kept searching for more ways to explore my creativity.



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When COVID delayed my promotion indefinitely, I found a creative outlet in graphic design. What started as selling $10 logos on Fiverr quickly reignited my love for visual storytelling.

2019

2020

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next

2018

While working as a tropical plant and houseplant department head, I discovered my passion for creating through interior landscapes and visual merchandising. It was here that design, storytelling, and aesthetics became my happy place.

My sister and I moved to Hawaii for a year, where I began to reconnect with my island roots. Born and raised in St. Croix, I’ve always been inspired by the vibrant, warm, and colorful energy of the tropics. In Hawaii, that inspiration was reignited and became a foundation for my creative journey.

2017

After six months on Fiverr, I surpassed my income from my interior landscape job. I quit my job on January 1st, 2021, and started focusing fully on graphic design. My boyfriend and I began traveling freely, I felt creatively fulfilled and started to explore strategy-based brand design and never looked back.

2021

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2022

This was the year everything started to align. I stopped offering single logos and shifted to full brand identities. I launched my website, added website design to my services, and brought on my best friend, Jamie, as my copywriter. As I worked with like-minded business owners who felt like friends, I realized the true impact of weaving personality into design.

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This year I celebrated my biggest year in business yet. After fully leaning into creating a memorable client journey and personality-packed designs that reflected the humans behind the brands; my calls became coffee chats and emails became DMs that felt like convos with a friend. By focusing on the client experience, I not only created brands I’m proud of, but also helped my clients achieve their goals and build lasting relationships along the way.

2023

Every Brand Has a Story - Here’s Mine

Naturallee Creative wasn’t built overnight; it's the result of trial and error, self-reflection, and moments of imposter syndrome that pushed me to embrace authenticity. My journey started far from where I am today, but every step brought me closer to building a creative studio centered around vibrant designs and meaningful connections.

From spending half a decade in journalism, to participating in a series of fiction writing workshops, to building a career in public relations and marketing with clients spanning various industries, crafting copy that makes the impact you want it to make is Jamie's specialty. Whether you’re looking to persuade your audience, educate them, pull on their heartstrings or make them laugh, she will make sure the copy does the job for you.


Catch Her off the clock

Hello

Bringing brands to life wouldn't be possible without my          hand

write
  • Dreaming about her next writing project
  • At home with cuddling with her cats
  • Reading a cozy mystery or rom-com
  • Enjoying a seasonal latte at a local coffee shop
  • Trying out a new restaurant with her husband
  • On the pickleball court, refining her skills

Meet Jamie, my copywriter & brand strategy assistant

Tools we use - to Keep the Creativity Flowing

I believe in creating meaningful brands that resonate deeply, both with you and your audience. Are you ready to bring YOUR brand to life?

I'm in, Let's get started

Together, let's craft a brand built on authenticity, collaboration, and creativity.