Together, we’ll create a brand that reflects who you are, what you offer, and how you want people to feel when they find you.
You Deserve a Brand That Feels Like Home
(and a designer who gets it)
I Don’t Believe in One-Size-Fits-All Branding
Your brand should feel like you. Not stiff, not overly curated, and definitely not generic. I create brands that are personality-packed and strategic, so you’re not just making things look pretty - you’re building trust, standing out, and converting browsers into buyers.
Especially in Places Like Yours.
Because First Impressions Do Matter.
Born and raised on the island of St. Croix, I know what it’s like to build something meaningful in a place where connection is everything. Whether your customers are tourists just passing through or locals who keep coming back, your brand has to feel like an experience they remember.
My goal is to help you show up with clarity, confidence, and personality so your dream clients feel like they've met you the second they land on your page.
Because branding doesn’t stop at visuals and neither do I.
This work is personal, and I treat it that way. You’ll get design backed by strategy, clarity when things feel overwhelming, and real support from someone who wants to see you win.
Meet your designer and new business
I’m Lee, the heart behind Naturallee Creative but I’m more than a designer. I step into my clients’ businesses like a creative partner. That means I’m not just here to build a pretty brand, I’m here to help you think through the decisions that shape how your business shows up in the world. Whether it’s brainstorming your packages, choosing your brand photoshoot wardrobe, or helping you finally set up that domain and email… I’m in it with you.
Bestie
Personality Type
Enneagram 9 or like if your intuitive bestie, a mindset coach, and a Pinterest board had a baby.
if i wasnt a designer...
I'd be running a small coffee shop with a greenhouse
when im not working
I'm hanging out with my small farm of animals, reading a fantasy book in my sunroom, traveling somewhere new with my boo, chasing some sun on the water, or trying a new recipe.
What That Means for You
Attracts the right kind of people
Tells your story with clarity and confidence
Works while you're doing what you love
Stays cohesive across every touchpoint (not just your website)
When we work together, your brand won’t just look good it’ll feel like YOU. We’ll make sure it:
So we’re a good fit if...
You want a brand that actually feels like you and not like a trendy Canva template
You’ve DIYed what you could, but now you’re ready for real strategy and support
You want clarity, confidence, and someone to help you figure it out along the way
You care deeply about your business and you’re ready for your brand to reflect that
You like the idea of a designer who’s part strategist, part sounding board, part creative director
If you’re not sure what you need yet, don’t stress. We’ll figure that out together.
What Working Together Actually Looks Like
Working together is collaborative, personal, and paced around where you are, not some rigid process. Whether you’re starting brand new or refreshing a brand that doesn’t feel like you anymore, I’ll meet you in the middle and help you move forward with clarity and confidence.
"Lee is an amazing person to work with"
"She asks the right questions, truly understands your vision, and brings it to life. The process was seamless from start to finish!"
“She really captured the essence of my brand.”
“Lee took the time to understand my brand and values, delivering a branding package that felt perfect. She truly gave her all, and I couldn’t be happier!”
"The feedback from my customers and competitors has been out of this world!"
"After a full rebrand, I trusted Lee 100% to design my new website—and I couldn’t be happier. The response has been incredible!”
"She went above and beyond to bring my vision to life!"
“Without being a creative myself, I felt like Lee read my mind. She made suggestions I hadn’t even thought of, and the end result was so unique to me.”
Here’s what happens when strategy meets personality and the right clients start rolling in.
Don’t Just Take My Word for It
Not Quite Ready? That’s Okay.
Take the Quiz
How Visible Is Your Brand?
In 60 seconds, find out if your brand is attracting visitors or going unnoticed.
Read the Blog for Branding & Website Tips
Simple insights and stories to help you feel more seen and less overwhelmed.
Join My Email List for Tips & Freebies
Laid-back updates, helpful tips, and a little encouragement when you need it.
So you're still figuring things out. No pressure. Here are a few ways to stay in the loop until the timing feels right.
