Past Projects
Flo Cannabis Dispensary, rooted in the rich heritage of the Tonawanda Indian Reservation, wanted to stand out in a saturated market. Naturallee Creative stepped in to craft a brand identity that marries the laid-back, groovy vibes of a classic smoke shop with the polished feel of a modern wellness studio. We developed a bright, minimal color palette, custom logos, and flowing design elements that symbolize the ever-changing “flo” of a river, creating a vibe that’s both playful and professional. The end result? A cohesive, memorable brand that not only establishes trust and credibility but also fosters a sense of community and stronger social presence.
CREATIVE DIRECTION
BRAND IDENTITY
SOCIAL MEDIA TEMPLATES
STATIONERY DESIGN
Hippie Smoke Shop Meets Holistic Wellness Studio
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Flo Cannabis Dispensary
Cultureroad
Description of the module will go right here. Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels. Jujubes chocolate cake croissant powder marshmallow lemon drops jujubes gingerbread gingerbread.
A DESCRIPTION OF THE PROJECT GOES HERE.
BRAND STRATEGY
CREATIVE DIRECTION
BRAND IDENTITY
WEBSITE DESIGN + COPY
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- Ali Perkins, Project manager at CultureRoad
"Lee is such an amazing person to work with. She does such a good job of asking the right questions to truly understand what your vision is and making that come to life. The entire process from start to finish is so well organized! This is the second consecutive project working with Lee and she hit this one out of the park. She found a way to seamlessly marry our 2 brands together which is very hard to do."
see the cultureroad website
Golden Ray studio
Brin, the owner of Golden Ray Studio, approached me in need of a cohesive brand identity and website design that seamlessly blended her dual passions—yoga and art—into a unified, vibrant space. With no existing brand, Brin wanted something that truly felt like her, incorporating elements of her native St. Croix and reflecting her genuine personality. We retained the familiar yellow she had been using, expanded the color palette to differentiate between yoga and art services, and developed a playful type suite that captured her essence. Since launching her new brand and website, Golden Ray Studio has flourished. Brin’s live event painting services are now consistently booked, she has expanded her art offerings, and she’s collaborating with like-minded businesses, all while maintaining a sense of authenticity and connection to her Caribbean roots.
CREATIVE DIRECTION
BRAND IDENTITY
WEBSITE DESIGN
COPYWRITING
Blending Art and Yoga: A Caribbean Brand Transformation
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the golden ray studio website
Zinnia Cain Handbags
Zinnia Cain needed a strong, recognizable identity to enter into and stand out in a crowded marketplace. Though they had a clear vision for their stylish, functional handbags, they lacked the cohesive branding necessary to communicate their mission effectively. Through close collaboration, we developed a mini brand identity—complete with a full logo suite, a vibrant color palette, typography, and detailed guidelines. This transformation gave Zinnia Cain the confidence and tools to embark on their new business venture, ensuring they resonate with their audience and make a positive impact in the world.
From start-up to stand-out.
A mini brand identity launch.
CREATIVE DIRECTION
MINI BRAND IDENTITY
LOGO SUITE
BRAND GUIDELINES
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- Nicole McDonald, Owner of Zinnia Cain
"Lee was absolutely wonderful to work with in the design of our brand and logo suite. She was very thorough in her research. Lee took a high-level overview of our brand and values and produced a branding and logo package that was perfect for our business. She really captured the essence of the brand and put together awesome packages throughout the process. The final package was extremely thorough including the details on the fonts, the logo, marks and submarks, when to use them, examples of the branding in action and important brand guidelines. Lee was very responsive throughout the process and truly gave her all to make sure that I was completely satisfied with the final product. I look forward to working with Lee again and I would recommend her to anyone that is building or revamping their brand!"
mohavan
When Mohavan, a community-driven brand focused on bringing globally available skincare products to women in the Maldives, approached me, they had a basic logo and a single color. They were eager to create more than just an online store—they wanted to build a trend-setting community that felt welcoming, inclusive, and vibrant. We dove deep into understanding their audience, exploring what drives them, and what they need from a brand like Mohavan. Together, we crafted a complete rebrand that included fresh logos, engaging patterns, dynamic design elements, and cohesive guidelines for color, typography, and social media. The result? Mohavan now has a clear, recognizable brand that not only resonates with their audience but also fosters a strong sense of community and connection.
CREATIVE DIRECTION
BRAND IDENTITY
SOCIAL MEDIA TEMPLATES
BRAND GUIDELINES
Transforming a Basic Canva Logo to Branded Bombshell
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- Syakirin Rosik, Owner of Mohavan
"Lee worked on our brand book for over a month and the end result was 60+ variations of our logo in 4 different formats each. This is on top of brand patterns, elements, mock-ups etc. What she delivers is definitely worth the money paid. Lee also understood the brief very well and was accommodating when it came revisions."
yasmin neves
Description of the module will go right here. Jelly-o gummi bears wafer. Oat cake cupcake bonbon toffee. Jelly tiramisu gummi bears jelly beans dragée dragée cupcake fruitcake. Jelly beans pastry toffee halvah caramels. Jujubes chocolate cake croissant powder marshmallow lemon drops jujubes gingerbread gingerbread.
A DESCRIPTION OF THE PROJECT GOES HERE.
CREATIVE DIRECTION
MINI BRAND IDENTITY
LOGO SUITE
BRAND GUIDELINES
BOOK MY PROJECT NOW
- Ali Perkins, Project manager at CultureRoad
"Lee is such an amazing person to work with. She does such a good job of asking the right questions to truly understand what your vision is and making that come to life. The entire process from start to finish is so well organized! This is the second consecutive project working with Lee and she hit this one out of the park. She found a way to seamlessly marry our 2 brands together which is very hard to do."
creasels
Creasels, a startup skincare brand offering medical-grade silicone patches for wrinkles, stretch marks, and scars, came to me looking for a brand identity that resonated with their target audience—millennial women seeking empowerment and inclusivity. They wanted to stand out in a crowded market while conveying a message of self-love, acceptance, and hope. At Naturallee Creative, we worked together to develop a cohesive visual identity that truly reflects these values. From custom logos and vibrant patterns to thoughtful photography direction and digital assets, we ensured Creasels was equipped to make a powerful impact online. The result being a professional and joyful brand identity that not only communicates their empowering message but also fosters a strong, supportive community.
CREATIVE DIRECTION
BRAND IDENTITY
SOCIAL MEDIA TEMPLATES
STATIONERY DESIGN
Empowering Beauty: Creasels’ Fresh & Inclusive Brand Identity
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healthyhr
HealthyHR, a company dedicated to providing holistic and wellness-focused HR solutions, needed a brand and website that truly reflected their values and connected with their target audience—female entrepreneurs. When they first approached Naturallee Creative, their branding was inconsistent, and their website felt generic and disconnected. We dove deep into understanding HealthyHR’s mission and vision, leading to a complete rebrand and custom website design. We infused their identity with down-to-earth, supportive elements, combined with a feminine touch to resonate with their audience. Resulting in a cohesive brand and interactive website that not only stand out in the crowded HR market but also authentically represent HealthyHR’s commitment to making a difference in the workplace.
From start-up to stand-out.
A mini brand identity launch.
CREATIVE DIRECTION
MINI BRAND IDENTITY
LOGO SUITE
BRAND GUIDELINES
- Yasmin Neves, Owner of HealthyHR
"There aren't enough words to describe how amazing Naturallee Creative is. After a full rebrand, it made sense to commission Lee to design and develop a whole new website. I trusted Lee 100% throughout the process, and I'm so happy with the end result. The feedback from my customers and competitors has been out of this world. I can’t wait to continue working with Lee on my business!"
BOOK MY PROJECT NOW
see the healthyhr website
I'm here to help you and other female founders feel aligned and show up effortlessly. No more burnout, no more imposter syndrome — just you, confidently building a brand that feels authentic and aligned with your personality.
I've seen firsthand the ripple effect of strategic branding – how it leads to more freedom and fulfillment, both in my own and my clients' lives.
Hi, hi! I’m Lee. I thrive on sunshine, iced lattes, and open water. So why did I choose a screen-dependent gig? Because it lets me live creatively and freely (a.k.a. more boating time), and connects me with soul-centered business owners who are making impactful waves in their industries.
Meet Your New Branding Bestie
"Lee was absolutely wonderful to work with. She was very thorough in her research. Lee took a high-level overview of our brand and values and produced a branding and logo package that was perfect for our business. Lee truly gave her all to make sure that I was completely satisfied with the final product. I look forward to working with Lee again and I would recommend her to anyone!
"She really captured the essence of my brand."
"Lee is such an amazing person to work with. She does such a good job of asking the right questions to truly understand what your vision is and making that come to life. The entire process from start to finish was so well organized!"
"Lee is such an amazing person to work with."
"After a full rebrand, it made sense to commission Lee to design and develop a whole new website. I trusted Lee 100% throughout the process, and I'm so happy with the end result. The feedback from my customers and competitors has been out of this world. I can’t wait to continue working with Lee on my business!"
"I'm so happy with the end result."
"Lee went above and beyond to bring my vision to life and create a brand that is so unique to me. With me not being a creative, she was able to read my mind after our initial discussion and make suggestions throughout the process I hadn’t even thought of. I am so happy with my results and couldn’t recommend Lee enough!"
"Lee went above and beyond to bring my vision to life"
(and How to Avoid Them)
I get it, sometimes you need to DIY things while you're gaining traction in your business. I created this FREE guide to help you start building a brand that connects and converts now. Join my email list and get actionable tips to keep your brand on track, until you’re at a space where you're ready to hand things off to a pro.
Top 10 Branding Mistakes
