Flo Cannabis Dispensary, rooted in the rich heritage of the Tonawanda Indian Reservation, wanted to stand out in a saturated market. Naturallee Creative stepped in to craft a brand identity that marries the laid-back, groovy vibes of a classic smoke shop with the polished feel of a modern wellness studio. We developed a bright, minimal color palette, custom logos, and flowing design elements that symbolize the ever-changing “flo” of a river, creating a vibe that’s both playful and professional. The end result? A cohesive, memorable brand that not only establishes trust and credibility but also fosters a sense of community and stronger social presence.
CREATIVE DIRECTION
BRAND IDENTITY
SOCIAL MEDIA TEMPLATES
STATIONERY DESIGN
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BRAND STRATEGY
CREATIVE DIRECTION
BRAND IDENTITY
WEBSITE DESIGN + COPY
Brin, the owner of Golden Ray Studio, approached me in need of a cohesive brand identity and website design that seamlessly blended her dual passions—yoga and art—into a unified, vibrant space. With no existing brand, Brin wanted something that truly felt like her, incorporating elements of her native St. Croix and reflecting her genuine personality. We retained the familiar yellow she had been using, expanded the color palette to differentiate between yoga and art services, and developed a playful type suite that captured her essence. Since launching her new brand and website, Golden Ray Studio has flourished. Brin’s live event painting services are now consistently booked, she has expanded her art offerings, and she’s collaborating with like-minded businesses, all while maintaining a sense of authenticity and connection to her Caribbean roots.
CREATIVE DIRECTION
BRAND IDENTITY
WEBSITE DESIGN
COPYWRITING
Zinnia Cain needed a strong, recognizable identity to enter into and stand out in a crowded marketplace. Though they had a clear vision for their stylish, functional handbags, they lacked the cohesive branding necessary to communicate their mission effectively. Through close collaboration, we developed a mini brand identity—complete with a full logo suite, a vibrant color palette, typography, and detailed guidelines. This transformation gave Zinnia Cain the confidence and tools to embark on their new business venture, ensuring they resonate with their audience and make a positive impact in the world.
CREATIVE DIRECTION
MINI BRAND IDENTITY
LOGO SUITE
BRAND GUIDELINES
When Mohavan, a community-driven brand focused on bringing globally available skincare products to women in the Maldives, approached me, they had a basic logo and a single color. They were eager to create more than just an online store—they wanted to build a trend-setting community that felt welcoming, inclusive, and vibrant. We dove deep into understanding their audience, exploring what drives them, and what they need from a brand like Mohavan. Together, we crafted a complete rebrand that included fresh logos, engaging patterns, dynamic design elements, and cohesive guidelines for color, typography, and social media. The result? Mohavan now has a clear, recognizable brand that not only resonates with their audience but also fosters a strong sense of community and connection.
CREATIVE DIRECTION
BRAND IDENTITY
SOCIAL MEDIA TEMPLATES
BRAND GUIDELINES
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CREATIVE DIRECTION
MINI BRAND IDENTITY
LOGO SUITE
BRAND GUIDELINES
Creasels, a startup skincare brand offering medical-grade silicone patches for wrinkles, stretch marks, and scars, came to me looking for a brand identity that resonated with their target audience—millennial women seeking empowerment and inclusivity. They wanted to stand out in a crowded market while conveying a message of self-love, acceptance, and hope. At Naturallee Creative, we worked together to develop a cohesive visual identity that truly reflects these values. From custom logos and vibrant patterns to thoughtful photography direction and digital assets, we ensured Creasels was equipped to make a powerful impact online. The result being a professional and joyful brand identity that not only communicates their empowering message but also fosters a strong, supportive community.
CREATIVE DIRECTION
BRAND IDENTITY
SOCIAL MEDIA TEMPLATES
STATIONERY DESIGN
HealthyHR, a company dedicated to providing holistic and wellness-focused HR solutions, needed a brand and website that truly reflected their values and connected with their target audience—female entrepreneurs. When they first approached Naturallee Creative, their branding was inconsistent, and their website felt generic and disconnected. We dove deep into understanding HealthyHR’s mission and vision, leading to a complete rebrand and custom website design. We infused their identity with down-to-earth, supportive elements, combined with a feminine touch to resonate with their audience. Resulting in a cohesive brand and interactive website that not only stand out in the crowded HR market but also authentically represent HealthyHR’s commitment to making a difference in the workplace.
CREATIVE DIRECTION
MINI BRAND IDENTITY
LOGO SUITE
BRAND GUIDELINES
I want more women to feel this intuitive alignment in their own lives and business. I want to help them feel so fucking in-tune with their brand, creating content, putting themselves out there, and showing up feels effortless.
Why the screen-dependent gig for someone who thrives on sunshine and saltwater? Because it allows me to live my life as creatively as I desire, chill with my goats as much as I want, and connect with empowering, likeminded women who offer impactful, heart-centered services.
"Lee was absolutely wonderful to work with. She was very thorough in her research. Lee took a high-level overview of our brand and values and produced a branding and logo package that was perfect for our business. Lee truly gave her all to make sure that I was completely satisfied with the final product. I look forward to working with Lee again and I would recommend her to anyone!
"Lee is such an amazing person to work with. She does such a good job of asking the right questions to truly understand what your vision is and making that come to life. The entire process from start to finish was so well organized!"
"After a full rebrand, it made sense to commission Lee to design and develop a whole new website. I trusted Lee 100% throughout the process, and I'm so happy with the end result. The feedback from my customers and competitors has been out of this world. I can’t wait to continue working with Lee on my business!"
"Lee went above and beyond to bring my vision to life and create a brand that is so unique to me. With me not being a creative, she was able to read my mind after our initial discussion and make suggestions throughout the process I hadn’t even thought of. I am so happy with my results and couldn’t recommend Lee enough!"